Founded in 2002 by Jeffrey Lubell, True Religion Jeans was made with the intention of redefining premium denim. His vision was to produce superior American made, timeless, fantastic fitting 1970's inspired jeans, but using a pattern setting appeal for today's customer. Employing consideration to detail, witnessed from the fashion-forward seams, exquisite embroidery and also the exclusive hand sanded classic washes, True Religion corporation can be a distinguished leader inside the designer jeans market place. True Religion is regarded for it truly is enduring style and it's hippie bohemian chic flair. Well-known variations contain Joey, Billy, Bobby and Stella.